Mailchimp has long been a go-to solution for email marketing, but it’s not the only choice out there.
Whether you’re seeking better pricing, unique features, or a platform tailored to your specific needs, there are plenty of excellent alternatives.
In this article, we’ll explore eight top contenders and why they might be the perfect fit for your business.
How We Chose These Apps
To create this list, we evaluated email marketing platforms based on the following criteria:
- Ease of Use: Simple interfaces that cater to all experience levels.
- Features: Advanced tools such as segmentation, A/B testing, and automation workflows.
- Pricing: Transparent and competitive pricing structures.
- Scalability: Solutions that grow with your business.
- Support: Accessible and responsive customer service options.
8 Best MailChimp Alternatives For 2025
1. Moosend
Moosend Pros
- Easy-to-use interface suitable for beginners.
- Robust automation tools with drag-and-drop capabilities.
- Excellent customer support and detailed analytics.
Moosend Cons
- Limited integrations compared to larger platforms.
- The design editor can feel basic for advanced users.
Moosend is a fantastic choice for small to medium-sized businesses looking for an affordable and user-friendly platform. It excels in providing detailed analytics, allowing you to track open rates, click-through rates, and more. Its automation capabilities rival Mailchimp’s but come at a fraction of the cost, making it ideal for budget-conscious marketers.
Pricing is another standout feature. Moosend offers a free plan with unlimited emails, a rarity in this space. Paid plans start at $9 per month, catering to businesses that need more advanced features like transactional emails and custom domains.
Pricing Options
- Free plan: Unlimited emails for up to 1,000 subscribers.
- Paid plans: Start at $9/month with tiered pricing based on subscriber count.
2. Sendinblue
Sendinblue Pros
- Comprehensive CRM integration.
- Advanced automation for nurturing leads.
- SMS marketing capabilities.
Sendinblue Cons
- The free plan has daily sending limits.
- Fewer templates compared to competitors.
Sendinblue shines with its multi-channel approach, combining email marketing, SMS, and CRM features in one platform. Unlike Mailchimp, it includes robust lead nurturing tools, making it a strong choice for businesses focused on customer relationships.
Pricing Options
- Free plan: 300 emails/day limit.
- Lite plan: Starts at $25/month.
3. ActiveCampaign
ActiveCampaign Pros
- Best-in-class automation workflows.
- Exceptional customer segmentation.
- Seamless integrations with over 850 apps.
ActiveCampaign Cons
- Steeper learning curve for new users.
- Higher pricing tiers for advanced features.
ActiveCampaign offers some of the most advanced email marketing and automation tools on the market. It’s perfect for marketers who value precision and customization. While its pricing is higher than Mailchimp’s, the depth of features justifies the investment.
Pricing Options
- Plans start at $29/month for 1,000 contacts.
Sign up for ActiveCampaign now
4. MailerLite
MailerLite Pros
- Intuitive drag-and-drop editor.
- Affordable pricing tiers.
- Built-in photo editing tools.
MailerLite Cons
- Limited advanced features.
- Fewer integrations than competitors.
MailerLite is a budget-friendly platform with a clean, intuitive interface. It’s an excellent option for small businesses or startups looking to create visually stunning campaigns without the complexity.
Pricing Options
- Free plan: Up to 1,000 subscribers.
- Paid plans: Start at $10/month.
5. GetResponse
GetResponse Pros
- Webinar hosting capabilities.
- Powerful marketing automation.
- Great landing page templates.
GetResponse Cons
- Pricing can be steep for smaller lists.
- Learning curve for advanced features.
GetResponse is a robust platform that combines email marketing with webinar hosting and landing page creation. Its all-in-one nature makes it a strong Mailchimp alternative for businesses seeking more than just email tools.
Pricing Options
- Plans start at $19/month for 1,000 subscribers.
6. ConvertKit
ConvertKit Pros
- Designed for creators and bloggers.
- Simplified tagging and segmentation.
- High email deliverability rates.
ConvertKit Cons
- Limited templates for design.
- Pricier compared to other options.
ConvertKit is a favorite among content creators, providing tools specifically designed to grow audiences and monetize content. It’s simpler than Mailchimp, making it a great pick for niche creators.
Pricing Options
- Free plan: Up to 300 subscribers.
- Paid plans: Start at $15/month.
7. Klaviyo
Klaviyo Pros
- Tailored for eCommerce businesses.
- Excellent segmentation and personalization.
- Deep integration with Shopify and WooCommerce.
Klaviyo Cons
- Steeper pricing for larger lists.
- Less ideal for non-eCommerce businesses.
Klaviyo is the premier choice for eCommerce brands. Its data-driven approach enables highly personalized campaigns, boosting ROI and engagement.
Pricing Options
- Free plan: Up to 250 contacts and 500 emails.
- Paid plans: Start at $20/month.
8. Benchmark Email
Benchmark Email Pros
- Simple, intuitive interface.
- Affordable pricing for small businesses.
- Excellent A/B testing capabilities.
Benchmark Email Cons
- Limited advanced automation features.
- Fewer integrations than competitors.
Benchmark Email is ideal for beginners and small businesses needing basic yet effective email marketing tools. Its simplicity makes it a refreshing alternative to Mailchimp.
Pricing Options
- Free plan: Up to 3,500 emails/month for 500 subscribers.
- Paid plans: Start at $13/month.
Sign up for Benchmark Email now
The Verdict
Choosing the right email marketing platform is crucial for driving growth and engagement for your business. While Mailchimp remains a popular choice, the alternatives we’ve explored offer competitive pricing, unique features, and flexibility tailored to various needs. Whether you’re looking for advanced automation, budget-friendly plans, or a platform designed for creators, there’s an option here for you.
Take the time to assess your priorities—whether it’s ease of use, integrations, or scalability—and pick the tool that aligns best with your goals. Start a free trial or explore pricing plans to find the perfect fit for your business today!
FAQs About Mailchimp Alternatives
1. What should I consider when choosing a Mailchimp alternative?
Look for platforms that meet your specific needs, such as pricing, automation capabilities, ease of use, integrations, and customer support.
2. Are there free Mailchimp alternatives?
Yes, many alternatives like Moosend, MailerLite, and Sendinblue offer free plans with varying features. These are great for small businesses or those just starting out.
3. Which Mailchimp alternative is best for eCommerce?
Klaviyo is an excellent choice for eCommerce businesses due to its deep integration with platforms like Shopify and WooCommerce and its focus on personalized campaigns.
4. Are Mailchimp alternatives better for automation?
Some alternatives, like ActiveCampaign and GetResponse, offer more robust automation tools than Mailchimp, allowing for detailed workflows and advanced segmentation.
5. Which platform is best for beginners?
MailerLite and Benchmark Email are user-friendly options ideal for beginners, with intuitive interfaces and simple drag-and-drop editors.
6. Can I migrate my data from Mailchimp to another platform?
Most alternatives support importing contacts and campaign data from Mailchimp, but the exact process and compatibility depend on the platform.
7. Which Mailchimp alternative is most affordable?
Moosend and MailerLite are among the most budget-friendly options, offering free plans and low-cost paid tiers for small businesses.
8. Do Mailchimp alternatives offer better customer support?
Customer support varies by platform. Moosend and ActiveCampaign are known for excellent support, while others like MailerLite provide solid help resources and chat support.