Mailchimp has long been a popular choice for email marketing services, offering a range of features to help businesses manage their campaigns. However, as the market evolves, numerous alternatives have emerged, each providing unique functionalities and pricing structures that may better align with specific business needs.
In this article we explore the top Mailchimp alternatives available in 2025, highlighting their key features, pros and cons, and pricing to help you in making an informed decision for your email marketing strategy.
Here are the top Mailchimp alternatives to consider:
- Moosend
- MailerLite
- ActiveCampaign
- Hubspot
- Campaign Monitor
- Omnisend
- GetResponse
- Constant Contact
1. Moosend
Moosend is an email marketing and automation platform designed for businesses of all sizes, providing a generous 30-day free trial and an intuitive platform that is quick to learn.
It offers a user-friendly drag-and-drop email editor, advanced segmentation, AI-powered analytics, and marketing automation tools to help businesses create personalized campaigns.
With its affordable pricing and scalable features, it’s a great option for startups and enterprises alike.
What makes Moosend a great Mailchimp alternative?
With powerful marketing automation and segmentation tools, Moosend helps streamline email workflows through its ready-made automation templates. Additionally, the platform boasts excellent support via a live chat help desk and a comprehensive knowledge base.
If you’re seeking a platform with advanced automation capabilities at a competitive price point, Moosend is a fantastic choice.
Top Moosend Features
- Advanced automation workflows with triggers like user behavior, email activity, and website tracking.
- AI-powered product recommendations for e-commerce businesses.
- A/B testing that allows users to experiment with subject lines, content, and sending times to optimize open and conversion rates.
- Landing page & subscription form builder .
- Seamlessly connects with Shopify, WooCommerce, and other platforms to automate abandoned cart emails and product follow-ups.
- Automated, high-deliverability transactional emails (order confirmations, receipts, etc.).
Moosend Pros
- Advanced automation workflows, tracking, and SPAM/design testing .
- Excellent reporting with click heatmaps, geolocation insights, and device information.
- Web tracking to trigger automations based on site visits.
- Responsive live chat support.
Moosend Cons
- Limited selection of sign-up form and landing page templates.
- No free plan.
- Occasional glitches in the drag-and-drop editor.
Moosend Pricing
- Pro: Starts at $7/month.
- Moosend +: Custom plan.
- Enterprise: Custom plan
Sign up for a free 30-day trial, no credit card required, by clicking here.
2. MailerLite
MailerLite is a versatile email marketing tool suitable for various industries, whether you’re running a charity, a small business, or starting a freelance career. It’s a powerful yet easy-to-use email marketing platform known for its simplicity, affordability, and strong feature set.
What makes MailerLite a great Mailchimp alternative?
It provides everything needed for bulk email marketing, from a drag-and-drop editor to creating landing pages and websites. MailerLite also enables automation and personalization based on user behavior, making it ideal for eCommerce stores through features like abandoned cart emails.
With a generous free plan and competitive pricing, the platform’s user-friendliness, affordability, and robust feature set, MailerLite is a great choice for those looking for a simpler, more cost-effective alternative to Mailchimp.
Top MailerLite Features
- Fast drag and drop interface with tons of content elements (video, testimonials, image carousels, quizzes, etc.) for maximum engagement.
- Landing page builder which uses AI to quickly create landing pages based on your goals and brand styles.
- Responsive, made by experienced designers landing page and newsletter templates.
MailerLite Pros
- Simple, user-friendly interface suitable for beginners.
- Affordable plans with a feature-rich free option.
- Seamless integrations with various tools.
MailerLite Cons
- Basic testing tools.
- Reporting and analytics are somewhat limited in depth.
- Basic personalization compared to competitors.
MailerLite Pricing
- Free: Up to 1,000 subscribers and 12,000 emails/month.
- Growing Business: Starts at $9/month for 500 subscribers.
- Advanced Plan: Starts at $18/month.
Sign up for MailerLite’s free forever plan, by clicking here.
3. ActiveCampaign
ActiveCampaign is a robust email marketing and automation platform that goes beyond basic email campaigns to offer advanced customer experience automation.
Designed for businesses of all sizes, it combines powerful email marketing with CRM, premade workflows, machine-learning features and a highly rated visual automation builder.
What makes ActiveCampaign a great Mailchimp alternative?
With its deep automation capabilities, advanced segmentation, and superior deliverability, ActiveCampaign is an excellent choice for those who need more than just an email service.
The software goes beyond standard A/B testing, allowing you to split test entire automation sequences, optimize content with predictive modeling, and track website activity for better audience segmentation, and it’s a top choice for businesses seeking advanced automation without the high price tag of premium alternatives.
Top ActiveCampaign Features
- Highly rated visual automation builder with 135+ triggers and actions to create complex, personalized workflows.
- Over 500+ automation recipes to help businesses get started quickly.
- Split testing for automation sequences, that allows users to test entire automation paths to optimize performance.
- Predictive content & sending with AI-powered tools that automatically determine the best email variations and send times for higher engagement.
- It combines multiple communication channels (email, SMS, push notifications, and site messages) in one automation sequence.
ActiveCampaign Pros
- It’s the only platform to guarantee service quality, with 22 customer success guarantees.
- More than 900 integrations including native integrations with Salesforce, Zendesk, DocuSign, and most major eCommerce platforms like Shopify, Magento, and WooCommerce.
- Value for money, offering a lot more functionality at a fraction of the cost of tools with similar functionality.
ActiveCampaign Cons
- The CRM isn’t suitable for large teams.
- Its reports are bland.
ActiveCampaign Pricing
- Starter: Starts at $15/month.
- Plus: Starts at $49/month.
- Pro: Starts at $79/month.
- Enterprise: Starts at $145/month.
Sign up for a 14-day free trial, by clicking here.
4.Hubspot
HubSpot is a premium all-in-one marketing, sales, and CRM platform with a visual automation builder that makes it easy to create personalized workflows.
Advanced A/B testing and predictive AI helps users optimize email performance, while with its deep CRM integration, robust segmentation, and a suite of sales and marketing tools make the software a top choice for businesses looking for a comprehensive, scalable solution.
What makes HubSpot a great Mailchimp alternative?
Α top choice for those seeking an all-in-one marketing and sales solution rather than just an email tool, HubSpot is a powerful Mailchimp alternative that offers a built-in CRM, advanced automation workflows, and deep segmentation for personalized campaigns.
Its A/B testing and AI-powered optimization help maximize engagement, while its multi-channel marketing tools provide a more comprehensive approach to customer interactions.
Top HubSpot Features
- All-in-one CRM that centralizes customer data and interactions for seamless tracking and management.
- Ai-powered optimization, predicting the best email content, send times, and strategies for maximum engagement.
- Lead scoring & segmentation, based on engagement and behaviors.
- Multi-channel marketing from a single platform.
HubSpot Pros
- Call feature that allows users to make phone calls to their current and prospective leads from their account. Calls can be recorded and saved to your contact log for future reference.
- Generous freemium plan.
HubSpot Cons
- Confusing and expensive pricing tiers.
- Steep learning curve.
HubSpot Pricing
Hubspot offers plans both for businesses & enterprises, and for individuals & small teams. There’s a free plan for up to 2 users, while the Marketing Hub Starter and Starter Customer Platform start at $15/month. The Marketing Hub Professional starts at $792/month, and the Marketing Hub Enterprise starts at €3,300/month.
Create your Hubspot Account today, by clicking here.
5. Omnisend
Omnisend is an affordable and user-friendly email marketing platform designed for small to midsize businesses.
It offers a wide range of high-quality newsletter templates and an intuitive email builder, making it easy for even inexperienced marketers to create effective campaigns.
What makes Omnisend a great Mailchimp alternative?
With multi-channel capabilities that integrate SMS messaging, Omnisend allows you to run seamless, cross-channel campaigns. Unlike Mailchimp, it supports multi-channel campaigns with SMS integration, making it easier to run cohesive email and text campaigns. Additionally, its affordable pricing and excellent customer support make it an appealing choice for small to midsize businesses.
Top Omnisend Features
- Multi-channel marketing with SMS integration.
- Dynamic segmentation for personalized campaigns.
- Easy-to-use reporting and analytics.
- Seamless integrations with e-commerce platforms like Shopify and WooCommerce.
Omnisend Pros
- Easy to use, with a clean, modern, and straightforward design.
- Easy automations to save time.
- Centralized dashboard that lets you track multiple channels under one roof.
- Product picker feature that helps users promote specific products in their customer newsletters easily.
Omnisend Cons
- Limited email templates.
- SMS costs can quickly add up.
- Comparatively weak analytics and automation.
Omnisend Pricing
- Free plan with 500 emails/month to up to 250 contacts.
- Standard: Starts at $16/month.
- Pro: Starts at $59/month.
Start with Omnisend today, create your account by clicking here.
6. Campaign Monitor
Known for its easy-to-use interface and robust automation tools, Campaign Monitor offers a range of customizable email templates, advanced segmentation, and detailed reporting features to help businesses craft targeted campaigns.
While it doesn’t provide advanced automation or CRM capabilities like some other platforms, it’s a solid choice for beginners or businesses looking for a simple solution to manage email campaigns without the complexity of more extensive marketing platforms.
What makes Campaign Monitor a great Mailchimp alternative?
Campaign Monitor is ideal for users seeking a simple and user-friendly email marketing tool without the complexity of advanced automation or CRM features. It focuses on delivering a clean UI, intuitive email composition, and campaign tracking, making it perfect for beginners or small businesses looking to manage their campaigns without a steep learning curve.
Top Campaign Monitor Features
- Simple drag-and-drop email builder.
- A variety of customizable templates to streamline email creation.
- Detailed insights on open rates, clicks, and other key metrics.
- Advanced targeting options to send tailored messages to specific audiences.
Campaign Monitor Pros
- Beautiful email templates.
- Advanced segmentation based on subscriber behavior.
- Simple automation tool.
- Strong email sending infrastructure to help messages reach inboxes.
Campaign Monitor Cons
- Difficult contact importing when matching custom fields.
- Importing HTML templates doesn’t always work.
- No built-in CRM.
- Not a wide variety of integrations.
Campaign Monitor Pricing
- Lite: Starts at $12/month.
- Essentials: Starts at $29/month.
- Premier: Starts at $159/month.
Start today for free with Campaign Monitor, by click here.
7. GetResponse
GetResponse is a versatile email marketing platform that combines traditional email campaigns with smart marketing automation, making setting up campaigns effortless.
It provides a vast selection of templates for emails, landing pages, funnels, and forms, while also offering seamless integrations with analytics and other tools, making it easy to track performance. With competitive pricing and scalable plans, GetResponse is a great choice for businesses looking to grow their marketing efforts efficiently.
What makes GetResponse a great Mailchimp alternative?
GetResponse offers a wide variety of advanced automation features, including event-based triggers, AI product recommendations, and conversion funnels. Unlike Mailchimp, it also provides webinar hosting, a built-in CRM, and an AI-powered email generator for effortless content creation. Plus, its competitive pricing and scalable plans make it a budget-friendly option for businesses looking to grow without sacrificing features.
Top GetResponse Features
- Email marketing with a drag-and-drop editor.
- Marketing automation for advanced automated campaigns.
- Landing page builder with A/B testing capabilities.
- Webinar hosting for enhanced engagement.
- Conversion funnel that streamlines lead generation and sales by guiding prospects through a structured funnel.
GetResponse Pros
- Competitive pricing.
- Built-in interactive tutorial that helps users easily navigate the automation tool.
- AI-powered tools, including AI-generated email content and product recommendations.
- Live chat support for quick problem-solving.
GetResponse Cons
- Limited segmentation tools.
- Basic reporting.
- Feature restrictions on lower-tier plans.
GetResponse Pricing
- Starter: Starts at $13/month.
- Marketer: Starts at $44/month.
- Creator: Starts at $50/month.
Get started with a 30-day trial, by clicking here.
8. Constant Contact
Constant Contact is a user-friendly email marketing platform perfect for small businesses, offering tools for email, SMS, and social media marketing.
It includes basic automation features, seamless CRM and e-commerce integrations, and a Spaminator tool to improve email deliverability. With affordable pricing and intuitive tools, it helps businesses streamline, automate, and analyze their campaigns with ease.
What makes Constant Contact a great Mailchimp alternative?
Constant Contact is a great alternative to Mailchimp thanks to its ease of use, better customer support, and more affordable plans.
The software also boasts stronger e-commerce and CRM integrations, making it a solid choice for businesses wanting a straightforward, multi-channel approach to marketing.
Top Constant Contact Features
- Easy-to-use, intuitive drag-and-drop email editor.
- Landing page builder to generate more leads and improve conversion rates.
- Easy-to-use automation builder for basic automations.
- Detailed reports on open rates, click-through rates, and more.
Constant Contact Pros
- Intuitive and elegant UI.
- Superior email deliverability rate.
- Great for event marketing.
- Affordable for small lists.
Constant Contact Cons
- The A/B testing function is only for email subject lines.
- Templates don’t offer much flexibility.
- Lacks multi-channel automation.
- Social media features are very basic.
Constant Contact Pricing
- Lite: $12/month.
- Essentials: $29/month.
- Premier: $159/month.
Start with Constant Contact, by clicking here.
Conclusion
Choosing the right email marketing platform is crucial for optimizing engagement, automation, and overall campaign success. While Mailchimp has been a go-to choice for years, its limitations make exploring alternatives a smart move. Whether you’re looking for advanced automation, better pricing, or deeper integrations, platforms like Moosend, MailerLite, and ActiveCampaign offer powerful solutions tailored to different business needs.
If you’re searching for the best Mailchimp alternative, Moosend stands out with its robust automation, AI-driven insights, and budget-friendly pricing. Ready to level up your email marketing? Try Moosend free for 30 days—no credit card required! 🚀